Selling Plan of Action

BUSINESS PHILOSOPHY

"Every client needs exceptional service, accurate information, and good advice that helps them look at every opportunity from all angles in order to make the wisest business decision. I love guiding my clients in this process to help them grow their net worth."

In today’s rapidly changing real estate environment, Patrick Southern and his team, Properties by Southern, provide an unrivaled level of expertise.

Patrick is a seasoned, results-driven, and client-oriented real estate agent boasting over 20 years of experience and over 3,000 transactions. He is the leading agent for new development properties for mid-rise developers in Jersey City. He helps with every piece of the process, from land acquisition to unit efficiency and design, to sales and closing. His success can be attributed to a multitude of significant factors – including his exceptional work ethic, unprecedented devotion to his clients, unmatched market expertise, and his continuous effort to educate himself in the intricacies of the real estate business. Patrick is backed by a highly qualified team that includes buyer and rental agents, a listing coordinator, an executive assistant/client services manager, and a transaction manager.

Patrick serves all of Hudson County. He is the only agent in Hudson County that has helped a large hedge fund (Dixon Advisory USA) position the real estate investment trust (REIT) portfolio for the sale of individual assets to achieve retail pricing. His ability to see the market and effectively navigate a multimillion-dollar real estate sale to ensure the highest sale price earned him exclusive representation of the fund.

As a lifelong New Jersey resident, property owner, and investor, Patrick has a deep-rooted understanding of the local housing market and financial aspects of the real estate industry. From ground-up construction to retro-fitting existing structures, he possesses vast expertise across a diverse range of property types. His knowledge of the market helps developers design buildings that will have the highest price per square foot for final sell or lease-out. He also understands the financing component for “end user buyers” and permanent financing for landlords. His knowledge of the real estate market and undivided loyalty to his clients help reduce the pressure and anxiety of top-dollar transactions. Patrick’s masterful negotiation skills and ability to create urgency around a sale help him net buyers and sellers maximum profits. His unwavering leadership helps reduce the pressure and anxiety of top-dollar transactions.

Patrick’s proven ability to help his clients attain phenomenal results has been recognized across the real estate industry. He has sold more real estate in Hudson County than any other agent and has been the top-producing agent for over 15 consecutive years.

An energetic entrepreneur since the beginning of his professional career, Patrick formed his own site acquisition company when he was 19, later selling the company to start his real estate business. He is a prolific investor and property owner throughout Jersey City. Active in his community, Patrick has volunteered with Big Brothers and Big Sisters of Hudson, Union, and Essex counties.

Supported by the Properties by Southern team, Patrick provides exceptional service, abundant knowledge, and total transparency to every seller, residential buyer, developer, investment buyer, or REIT looking to liquidate their portfolio. Together, they leverage an extraordinary database of technological and marketing resources to generate success for their clients.

BUSINESS PHILOSOPHY

"Clients deserve the highest level of service, as real estate is one of the largest financial commitments for most people. Knowledge builds confidence; a professional educates people about the market and guides them through the intricacies of the entire real estate process. Any questions, doubts, or fears are confidently managed, which allows the client to focus on the bottom line. Having a plan in place clears away the ‘what ifs’ and proves an effective way to make sound decisions about their real estate investment."

Shaye Lastra has been a full-time, licensed REALTOR® since 2005. She is a proven producer in Hudson County’s residential market, trading more than 40 homes per year. Shaye provides each client with a personally customized plan to find their perfect home. Since she started in sales, Shaye has continued to improve her customer service skillset, market knowledge, and overall transaction success. She is an invaluable member of Properties by Southern, serving a crucial role as an experienced buyers’ agent on one of the region’s leading real estate teams.

Shaye serves Hudson, Essex (Glen Ridge, Montclair, Maplewood, Bloomfield, and more), and Bergen counties. She specializes in helping buyers make informed decisions so they can achieve their real estate goals and dreams. As the buyers’ agent for Properties by Southern, she has led the way in consultations that have proven to be successful year after year. By listening closely to her clients’ needs and goals, Shaye streamlines the home search process for her busy clients by selecting the right properties to view. With a plan in place, she and her team support their customers on all levels.

Shaye previously worked on Wall Street, assisting and running operations for an institutional sales trader. She also ran a nationwide auction company as director of operations. Shaye’s leadership and customer service roles prepared her well for her career in real estate. Shaye earned her bachelor’s degree in liberal arts from NYU and continues her professional education with weekly coaching calls and retreats.

BUSINESS PHILOSOPHY

“I believe that knowledge is the greatest power that can be learned. In a market as competitive as Hudson County, it is paramount that you’re intimately familiar with all of your potential competition. It is my business to know my competition’s business. For this reason, I have tracked dozens of rental communities on a monthly basis. With this information, my clients can constantly be just a touch in front of the curve, allowing for us to win!”

Anthony Curty serves Hudson County and is an expert in all aspects of development and sell-through, from leasing up to collaborating with professionals from a variety of professional disciplines. He has extensive and fruitful experience working with owners, developers, marketing firms, interior designers, and consumers. With over 15 years of experience, Anthony has been professionally involved with all aspects of real estate.

Starting his career mostly working with buyers and sellers of single-family homes and condos, Anthony has progressed to specializing in new construction community lease-up. To date, Anthony has personally overseen 28 new construction lease-ups and still represents each owner even after lease-up is complete, presently managing over 2,000 units. His skills and past experiences allow for an in-depth review of architectural designs, FF&E (furniture, fixtures, and equipment), amenities, and community design. Anthony’s knowledge allows him to advise a developer not only on the features needed to remain competitive for years to come but also on best practices that will ensure the highest price per square foot, resident retention, and ultimately the greatest ROI. Anthony has a strong background in telecommunications and management.

During his first year in real estate, Anthony was named "Rookie of the Year" for 2006. From 2007-2009, RealEstate.com recognized Anthony as "REALTOR® of the Year." He was honored with the NJ REALTORS® Circle of Excellence Sales Award®.

BUSINESS PHILOSOPHY

“Jose builds a strong relationship with his clients, providing exceptional customer service. He offers a steady stream of up-to-date information to ensure they are taking advantage of all real estate market opportunities. Jose enjoys helping his clients find a place they can call home while fulfilling the American Dream and growing their personal wealth.”

For more than a decade, Jose Ramos has worked in the real estate realm with buyers, sellers, investors, landlords, and tenants. From seamless transaction management to successful closed sales, he has conquered every facet of the real estate industry. Jose is an invaluable member of Properties by Southern, a leader in the Hudson County real estate market. He specializes in serving Hudson, Essex, and Bergen counties and is fluent in both English and Spanish.

Jose guides clients through every stage of their transactions from beginning to end—explaining current market conditions and preparing a customized plan of action. A Hudson County native, he has personally experienced the area’s growth and changes over the years and possesses a wealth of local expertise. Jose’s vast knowledge and undivided loyalty to his clients help reduce the pressure and anxiety of top-dollar transactions. He is a powerful negotiator who nets maximum profits for his customers.

Jose is a member of the Hudson, New Jersey, and Garden State multiple listing services. He holds a bachelor’s degree in psychology, earned from Bloomfield College. Active in his community, Jose is a Union City soccer coach with the Union City Summer Soccer Program.

As Patrick Southern’s executive assistant and client services manager, Mandi plays a crucial role in ensuring that all buyers and sellers receive the premier service they deserve. She prides herself on tailoring the ultimate real estate experience, working closely with her team and clients through every step of buying or selling a home. Mandi has proudly worked beside Patrick Southern for more than nine years, supporting the stellar service that has made him Hudson County’s top-producing real estate agent for over 15 years. Personable, dedicated, knowledgeable, and exceptionally organized, Mandi is an indispensable member of Properties by Southern.

After studying at the Fashion Institute of Technology in Manhattan, Mandi launched her career in New York City’s garment district. She worked in all levels of the fashion industry, which helped her hone the skills she utilizes today as an executive assistant. Mandi returned to her native New Jersey to raise a family. She brought her talents for organization, communication, and personalized service to Properties by Southern, elevating the team’s client relations to a new level. Mandi serves the communities of Jersey City, Hoboken, and Weehawken.

As transaction and listing coordinator, Mayra provides invaluable support to Properties by Southern and its clients, maintaining a smooth flow throughout the entire real estate process. She ensures that every property is marketed to its greatest potential, effectively reaching the widest sphere of clients. With 20 years of experience serving real estate agents and their valued clients in an administrative capacity, Mayra joined Properties by Southern in 2014, providing essential support to Hudson County’s top-producing real estate agent.

A Bergen County resident, Mayra is a working mother who has proudly raised six children and owns a menagerie of pets. She completed professional training in accounting and photography and has held previous positions in sales management and manufacturing. Mayra has also donated her time as a photographer for wrestling events at the North Bergen Recreation Center, utilizing those same artistic skills to present listings at their best.